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Royal Bank of Canada (RBC)

Royal Bank of Canada (RBC)

| 30/04/2014 | 0 Comments

Marketing is a discipline that thrives on ideas — ideas for new markets, better products, more effective promotional campaigns; ideas concerning smoother administration and better customer service. However, no financial company (or any company for that matter) can survive solely on one good idea; you need a constant flow. How do you nurture this steady […]

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Commercial banking

Commercial banking

| 14/04/2014 | 0 Comments

Over the past seven years, Goldome has grown from a $3-billion traditional savings bank to a $ 15-billion publicly-owned diversified banking company, marketing consumer banking and commercial banking services in the United Slates nationwide. Subsidiary companies conduct business in the areas of real estate, insurance brokerage, and leasing and mortgage banking from coast to coast. […]

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The Bank and Life Insurance

The Bank and Life Insurance

| 20/03/2014 | 0 Comments

Wachovia Bank and Trust Company N.A., headquartered in Winston-Salem, North Carolina, is a member company of First Wachovia Corporation. At year-end 1987, Wachovia Bank had assets of $11.7 billion and deposits of $9.1 billion. Among U.S. banks, it ranked 30th by assets and 27th by deposits. It has 214 full-service banking offices in 92 North […]

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The Bank

The Bank

| 20/03/2014 | 0 Comments

Presentation of a distinctive and consistent message to its customers has long been the marketing focus of Wachovia Bank and Trust Company. For nearly 15 years, this firm has woven the concept of assigning a personal bank representative to each customer into all its communications, including print, radio and TV ads, plus direct mail. An […]

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Regions bank customer service

Regions bank customer service

| 01/03/2014 | 0 Comments

The largest subsidiary of Rainier Bancorporation, Rainier National Bank is Washington state’s second largest commercial bank, with 141 locations throughout the state. In addition, the bank operates 156 automated teller machines (ATMs), including 39 branch lobby machines. Founded in 1X89, Rainier is one of the organizers of the ACCEL network with more than 1,400 ATMs […]

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Life insurance

Life insurance

| 01/03/2014 | 0 Comments

At this stage in building your financial marketing strategy, you have isolated your key consume!’ groups and you know how to best deliver the financial products and services they want. The next question is how do you let these good people know that you’re here and that you’ve got something valuable to offer them? In […]

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Money market and ATM card | Bank

Money market and ATM card | Bank

| 27/02/2014 | 0 Comments

Once you’ve earmarked the special customer groups that you’d like to call your own, and you’ve learned what these people expect from a financial institution, you are ready for the next step — determining how you are going to deliver your products. This means you must decide on the most efficient way to make your […]

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What is mortgage and financial company | banking

What is mortgage and financial company | banking

| 27/02/2014 | 0 Comments

Toronto-based Wood Gundy Inc. is one of Canada’s largest investment dealers with a capital base of about $250 million and 1,900 employees. Four hundred sales representatives service more than 60,000 Wood Gundy clients, offering a full range of investment banking services, including government and corporate underwriting and distribution; merger, acquisition and divestiture services; globally oriented […]

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The investors group financial services

The investors group financial services

| 22/02/2014 | 0 Comments

Investors Group Inc., founded in 1940, is Canada’s largest distributor of investment funds as well as a major provider of investment certificates, term life and disability insurance, annuities, and pension plans for corporations and individuals. Total assets under management at mid-year 1988 exceeded $9 billion. Headquartered in Winnipeg since its inception, Investors Group operates as […]

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